I obviously can’t name every person that contributed to what public relations is today but here are a few.
- Pope Gregory XV – under his reign the term propoganda was first used
- Samuel Adams – Boston Tea Party: “the greatest and best know publicity stunt of all time”
- Phineas T. Barnum – greatest showman of his time with the use of third-party endorsement
- Ivy Lee – first public relations council using public information (the public only receiving the facts)
- George Creel – Creel Committee: amazing group of communicators who “united the nation and influenced world opinion during World War I,” jump started careers of hugely succesful PR professionals
- Edward L. Bernays – “father of modern public relations” emphasized the use of social sciences
While women make up 70% of public relations practitioners, men are still earning higher salaries; men are still the majority in management positions.
While minorities are increasing in public relations positions, there is still a long way to go to increase the ability to be representative to the population as a whole.
Social media is a new form of mass media including Youtube, Myspace, Facebook, blogs, ect. that allows PR professionals to better listen, communicate, and interact.
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June 5, 2010 at 8:27 PM
aw02628
I really like how you were able to sum up this chapter so well. I feel like you listed the necessary points from the reading. While you definitely could not list all the major people named in the book, you were able to name off the seemingly more important ones. I could see people reading these names and being interested to read the chapter themselves to find out more about everyone. The layout of your post also helped me not to feel as though I was reading a boring article. Again, I really enjoyed the concise length of this post.
June 5, 2010 at 8:31 PM
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