One of the most basic principles of ethics and professionalism is the same thing that most moms have been preaching for years. The Golden Rule “love your neighbor as yourself” in other words “treat others as you would like to be treated.” This simple concept is the back bone of many companies policies.

Many organizations have codes of ethics. These codes are mainly used for education. Especially in communications fields, employees need to understand how to express themselves to clients and other co-workers. The IBAC’s code states that the organization “fosters compliance with its code by engaging in global communication  campaigns rather than through negative sanctions.” The organization also gives its members sessions on ethics at the annual meetings. The codes need to be constantly reinforced and taught over an over so that companies never forget the basics.

The internet creates a whole new world for communicating through public relations. The internet also creates a whole new set of guidelines to uphold to. The Arthur W. Page society created the following:

  • Disclose any affiliation in chatroom posting
  • Offer opportunities for dialogue and interaction with experts
  • Reveal the background of experts, disclosing any potential conflicts of interest or anonymous economic support of content
  • Practice principal leadership in the digital world, adhering to the highest standards

One common misconception about public relations found on tv is that it is perfectly acceptable for public relations professionals to receive gifts. In reality gifts are highly inappropriate. Gifts can make things to complicated in a professional setting.