Public relations departments in organizations can be a little confusing because they go by many names. Large corporations or fortune 500 companies call these departments corporate communications or communications. These departments divide into specialized departments that have a coordinator or manager.
Titles & Roles of positions:
- Line: delegates authority or sets production by directly influencing work of others
- Staff: Little to no direct authority. Uses suggestions, advice, and recommendations to indirectly affect the work of others.
- Top management: formulates policies
For expertise and resources that an organization does no already have the organization relies on outsourcing. Public relations organizations outsource for other companies, but it is even more popular for other organizations to outsource to public relations companies.