You are currently browsing the daily archive for June 18, 2010.

Evaluation: How results are compared to original objectives. ” . . . the systematic assessment of a program and its results. It is a means for practitioners to offer accountability to clients — and to themselves.”

Advertising Ecquivalency (AVE): the value of message exposure. A comparison is made between advertising (amount and costs) and stories in the news. Many people say this method does not work simply because the two factors cannot be compared. However many companies still trust this method.

Measuring Audiences:

  • Audience Awareness – Measure the audiences understanding of messages by asking the audiences questions about the content of the message either directly after or the day after.
  • Audience Attitudes – base line studies measure attitudes of audiences before, after and during campaigns
  • Audience Action – people can’t just know about the issue or product; they must act!

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June 2010

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"Balance is not something you find. It is something you create. "


Husband, Father, & 5K Runner by Birth - 5:45 Miler - 1x 26.2'er by Curiosity - Hydration by Gatorade, Fuel by GU, Traction by Brooks - Team Orange & Black Attack. Reese's Peanut Butter Cup Lover & Hanson's ODP Junkie. This is my life as a Florida runner. (Ephesians 3:14,15)

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I haven't been everywhere, but it's on my list - Susan Sontag


I'm Bards. I'm moving ... and soon running crazy long and fast again.

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Preparing for the PCT!

Trail to Peak

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Flexitarian Filly

Food and marathon training of a flex-fueled racehorse running the 2016 Olympic Trials Marathon


I shall be telling this with a sigh Somewhere ages and ages hence: Two roads diverged in a wood and I— I took the one less traveled by, And that has made all the difference. ~Robert Frost