While chapter 14 focused on print new releases, 15 focused on radio and TV. Just like the difference between an essay and a speech these releases are written to be heard.

Radio News Releases:

  • Include announcer as a narrator
  • Includes a sound bite from a spokesperson
  • Lasts around 60 seconds

PSA (Public Service Announcement)

  • Announcement for the public
  • Not an advertisement or political announcement (ex: Smokey the Bear)
  • Non-profit

Video News Releases

  • Produced for TV
  • Sometimes sponsored by celebrities who try to sell products using fame

Product Placement

  • When companies get TV shows to display their products
  • An example is in Transformers: Shia Lebouf drives that yellow new Chevy