A public relations professional provides messages to the public on behalf of a client.

In order to do this the professional must do research. There are many different sources that PR professionals can use.

  1. Encyclopedias
  2. Dictionaries
  3. Stylebook
  4. Media Directory
  5. Professional Publications
  6. Internet groups and blogs
  7. Current events and Trends

I prefer to use Electronic Databases in order to search for these different reference sources. These databases often hold a variety of full text publications. They also make it easier to narrow my search.

The average sentence should be 15 to 17 words and should be written for the intended audience (or public).