Heiarchy of Needs:

  1. Physiological Needs: air, water, food, clothing, ect.
  2. Safety Needs: protection against danger, loss of freedom, ect.
  3. Social Needs: acceptance, friendship, love, ect.
  4. Edo Needs: self-esteem, self-confidence, ect.
  5. Self-actualization needs: meet goals, grow to full potential, ect.


A sender is where the message or communication comes from.

A message what the sender wants to let people know.

A channel the method that the message gets to the public it was intended for.

A receiver the public the message is intended for.