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In case you weren’t at Georgia Southern this past week, I’ll tell you about the presentation Mary Matalin and James Carville did for us — the students. I say in case you weren’t here because Hanner was packed with people from the community, students, professors and donaters. The two took the stage after the VP of Student Affairs Dr. Thompson introduced them with her flare of comedy in a referee uniform.
The couple is known for their strong and very different views. I was most intrigued by how they would react in the same room. Matalin made plenty of jokes tied back to her husband. Carville made plenty of jokes tied to just about anything. They talked about bouncing ideas off eachother and their kids. If I didn’t know better I would think these two were very similar.
Matalin and Carville even came with the same objective — to provide an informational and entertaining experience for the students. The thing that they discussed which impacted me most was Carville’s look on civil duties. I will be the first to admit that I do not feel like I do much for my country on a daily basis. Carville described how getting a college education is a great way for me to do a civil service because I am increasing my job opportunities.
Bottom line is that the presentation had me listening intently the entire time. But don’t worry. This video will give those who missed out a brief taste of our experience.
I just took at test for theories of mass communication. One of the essays was on the gatekeeping theory. This is a theory that discusses how journalists choose what makes it through the gate. In other words what stories make it to the actual news. The problem is there is too much news and journalists/editors do not have the means to write about all of them. Therefore, journalists are selective in their writing, and editors are even more selective while deciding which stories actual make it to the media. Here are different interpretations of what makes a story newsworthy.
I am sure other people have said this, but as my journalist professor Geoffrey Carr always says “If it bleeds it leads.” He explained how people may complain about the news being to depressing. But when the news is about butterflies and unicorns, no one reads it.
CWS a blog about web solutions, marketing and communication breaks down newsworthy information in three different categories:
- Timing – is a story current.
- Significance – are the majority of people affected by the story?
- Human Interest – promotes emotional responses (ex: mom reunited to son)
Another website Media College.com describes those same factors and more:
- Proximity – does the story happen near your intended audience?
- Prominence – famous people get more coverage
The other day in my Theories of Mass Communication class my teacher put up pieces of brands on the board. We tried to identify the brands. Some brands were hardly able to identify. For example the Apple trade mark only had the stem of the apple, so it looked like a dot.
However, I was shocked by all the brands we identified. Out of everyone in our class everyone answered at least half of the brands correctly. The marketers who help put those brands in our view would have been pleased. None of us had ever studied exactly what each looked like but we still knew.
Later I went online and found a website called Best Global Brands 2010. The top five brands were Coke, IBM, Microsoft, Google and GE. The top nine brands all originated in the US followed by Nokia from Finland. I have to admit I was proud that Coke was on top. I am from the Atlanta suburbs, so I am happy the entire world represents.
The website showed how big of an impact the companies that originate in the US have all over the world. We are learning about different types of PR tools to use when we graduate and start working. Those PR tools affect companies decisions. Companies decisions and products can affect all different people globally.
Try it for yourself.
Since I started this blog for my public relations classes, I have been amazed by the amounts of comments I get. Every time I look on my dashboard, I have comments pending.
One day I was talking to my friend who is considering starting a blog to help promote her jewelry business. She told me her only hesitation was that she cannot be sure anyone will actually read or comment on her posts. I then told her about my stroke of luck. She quickly reminded me that my fellow students had to comment for their grades.
I went silent. I have been using a blog for almost six months now, and I had now advice to give my friends. I really do not know how to promote other people to look at my blog. I know commenting on other people’s blog helps. I also know that writing interactive posts is a good idea. But how would my friend write blog posts that would be worth her time and promote her business.
I found a fellow blogger Lee Odden who had these tips in his post 6 Tips for Making Content Pop on the Social Web:
- Purpose: Know exactly what you want to accomplish with the context used in the blog/post.
- Message: Make the message something your audience is actually interested in.
- Packaging: Your blog should be easy to navigate and attractive to the eye.
- Distribution and Promotion: It is all about networking. You can connect your blog to other social media channels such as twitter.
- Call to Action: Let the reader have something to do after reading.
- Monitor, Measure, Analyze & Act: Record your success. Fix what is not working. It is a learing experience.
I think he gave some great tips. I want to use some of them in my blog because I hope one day I will be able to walk into an interview and tell the company about the success my blog has had.
Most people know that a good way to avoid plagiarism is too properly cite ideas or words that are not the author’s own. However, many people get confused with what to cite. I found this video to clarify.
The video pretty much says to CITE EVERYTHING. It is not hard to give things attribution. Just use whatever style book your professor or boss approves.
A quick way to avoid plagiarism online is by using hyperlinks. The internet makes citations much easier. I can directly link the source of my information to my posts, papers, ect.
Lorrie Walker gives PR professionals some different advice. She says to avoid plagiarism simply conduct your own research. If you are gathering information from your own work, you do not have to worry about getting sued.
Libel vs. Slander
- Libel – something that was printed incorrectly.
- Slander – involves incorrect oral communication
When is a PR professional in trouble for conspiracy?
- Participate in an illegal action
- Give advice for an illegal action
- Start a “front group” where there is a secretive (hidden) connection between client and PR professional
- Cooperate with an illegal action
Make sure you have a cooperative relationship between you and a legal counsel.
I just got finished taking an online grammar course. The course is called /NewsU Cleaning Your Copy. The course was set up like online modules I had taken in the past. First I went through all the topics, which had subtopics. The course explained how each grammar rule worked. At the end of the each topic I answered a few practice questions. At the end of the entire course I took a test.
Items the course went over.
- Grammar – How to write concisely.
- AP Style – How to cite sources and properly word subjects such as dates.
- Punctuation – How to properly use punctuation.
- Spelling – Which confusing words to use. Ex: Troupe vs. Troop
The course was a nice refresher on the information. However, the test was unrealistic. I had to edit the sentences. I felt like revision was also necessary. I think I will continue to use the course as a tool for quick reminders.