Do You Know Your Brands?

The other day in my Theories of Mass Communication class my teacher put up pieces of brands on the board. We tried to identify the brands. Some brands were hardly able to identify. For example the Apple trade mark only had the stem of the apple, so it looked like a dot.

However, I was shocked by all the brands we identified. Out of everyone in our class everyone answered at least half of the brands correctly. The marketers who help put those brands in our view would have been pleased. None of us had ever studied exactly what each looked like but we still knew.

Later I went online and found a website called Best Global Brands 2010. The top five brands were Coke, IBM, Microsoft, Google and GE. The top nine brands all originated in the US followed by Nokia from Finland. I have to admit I was proud that Coke was on top. I am from the Atlanta suburbs, so I am happy the entire world represents.

The website showed how big of an impact the companies that originate in the US have all over the world. We are learning about different types of PR tools to use when we graduate and start working. Those PR tools affect companies decisions. Companies decisions and products can affect all different people globally.

Try it for yourself.

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8 comments

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September 22, 2010 at 2:03 AM

mrtarplin

The fact that we can identify the logos of these companies by only seeing a small portion of them means that they are doing a good job with their advertising and publicizing. I think its pretty awesome that the US is representing with the top 9. And i too am proud that the number 1 brand that could be recognized originated here in Georgia.

September 22, 2010 at 3:10 PM

Brianna W

Did you get them all right?

September 22, 2010 at 2:05 AM

Your blog+ My thoughts= This post! « Insite from the mind of Mr Tarplin

[…] Brand Recognition […]

September 28, 2010 at 4:42 PM

Linda Irene

This is a very interesting article. I noticed that half of these companies originate from the United States (50 out of 100). What I also noticed is that there is not one company from China, yet everything we pick up to purchase is labeled “made in China,” which means the company may be an American company, yet they outsource everything–give China, Taiwan & India work that should be going to Americans. American companies should support the American worker. I wonder…Do German companies make their products in the US? I assume (I do not know this for fact) that they keep their work in their country to support their people–which to me seems right and makes sense. I know this observation is a little off your intended topic of brand recognition, but this is what occurs to me when I think of brand recognition and “American Companies.”

October 1, 2010 at 10:38 AM

I think it is an important topic to think about. It may be cheaper to move an American company overseas for production, but is it benifiting the people who need jobs?

September 28, 2010 at 4:51 PM

Brand Recognition « Public Relations Writer

[…] Briannaow, Best Global […]

October 19, 2010 at 10:40 PM

agreen134

I have also done a brand test. I did horrible but there was one girl in our class who knew almost every brand. By looking at the example you put on the post I was able to identify a few of the brand labels. I was actually surprised to the article that many of the top brands in the world are from the US. I would have thought that almost all the top brands would be from either China or Taiwan. Although most of the brands may be originated in the United States is all of the manufacturing done outside of the United States? I hope that more top brands will be developed in the United States to help better our economy.