PR professionals need the media to relay information about their organizations they represent to the public. This chapter discusses different methods to distribute to the media.
Tip Sheets – weekly newsletters which contain changes in assignments, how to contact the media and material the media is looking for.
Email – this is self-explanatory. However, remember to avoid spam, keep it short and concise, use a pertinent subject line and provide links.
Photo placement firms – specialize in distributing photos to the media.
Feature placement firms – specialize in creating the feature pieces. They include entire layouts with graphics.