It is vitally important for PR professionals to keep good relationships with journalists. Here are some ways to work with journalists.

  1. Media Interviews – some advice interview the journalist first and remember to keep all the answers connected to your key message.
  2. News Conferences – may be used when a person of importance comes to town or when a matter of public concern needs to be explained.
  3. Media Tours – involves traveling do different cities to speak to the media.
  4. Preview or Party – for the opening of a new facility, the launch of a new product, or announcement of a new promotion.