Since this is a main source of communication for PR professionals it is important to be as efficient and effective as possible.

E-mail allows professionals to speed up decisions making, send to multiple people, and send important documents more quickly than mail.

A memo is a brief written message that can serve many different communication purposes to get a point across.

Letters are best to communicate any message that needs to have a public record.

Here are some tools to manage communication overload:

  • Completeness – a message must contain enough information to serve its purpose.
  • Conciseness – no one wants to take an hour to read a message; keep it to the point.
  • Correctness – accuracy is key.
  • Courtesy – you are writing personal messages, so be personal.
  • Responsibility – understand how you will be perceived by the audience.

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