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At work the other day my boss told me to come up with some interesting ways to put information on the Southern Legacy giving education page. I immediately thought of an infographic, and I was shocked when he told me to give it a try.

First Vision

I first thought of Sweet Heart Circle, a historic area at Georgia Southern. I wanted to washout the background and use the bushes and trees to represent different statistics. When I told this to my co-worker (the only one out of the two of us who knows how to use photoshop and indesign), she warned me that it might not work. Let’s just say she was right. My boss took one look at our results and asked me to start from scratch.

Second Vision

After finding a countless number of infographics as Monopoly boards, I decided to try a Life board. I wanted students to be driving in the Life car picking which direction to go based on where other students have given. This time my boss wanted to teach me how to use photoshop along the way. We spent over two hours tweeking my vision. During those two hours my boss continued saying, “No you can’t do that with photoshop.” Finally I was able to finish up the infographic with photoshop the next day by myself. Here is our result:


After all was said and done I learned these six things about making infographics:

  1. Start out with something simple.
  2. You most likely cannot use photoshop to do everything your creative genius comes up with.
  3. The bigger the original picture the better the infographic result.
  4. Start with one statistic.
  5. Don’t give up, but try other possibilities.
  6. A little practice and patience goes a long way.
My advice to anyone who wants to create their own infographic with absolutely no training in anything graphic design: Get an amazing graphic designer to help you, and keep low expectations at first.


Social networking sites have redefined the way businesses and organizations advertise, market products and engage with customers. So it was only a matter of time before those businesses and organizations tried to redefine social networking sites and social media for their own benefit. Here are three of the most recent ad. campaigns that have tried to put a spin on social networking.

The Coleman Campsite

This one is my favorites. Their play on a campsite and a social networking site was genius.

PepsiCo Social Vending

I like the concept. I would love to get a text that someone bought me a soda. The only problem is should we really be plugging our information into a vending machine? Only time will tell whether or not these vending machines are successful.

Bud Light Write-On Label

While this advertisement does not come out and say that they are putting a twist on social networking, it is still obvious. Forget texting, calling, tweeting or creating a Facebook event. Go ahead and write messages on the bottle. It is a good thought, but I doubt it will be much of a hit. However, the bottle will probably boost sales enough at the beginning that the Bud Light marketers will consider the write-on label a success.

What do you think? Have you seen any advertising campaigns that have put a spin on the social networking we use today?

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