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True to form, I can’t join a new social media site without blogging about my experience. Today I am joining Ello! Read their manifesto below:

Ello Manifesto

TDDance_CarltonDance_YouTube

Happy Dance!

This is an invite only site. However, they show you some public profiles to keep you excited while you wait! Thanks to an awesome friend, I received my invite almost right away!

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Here is the intro:

Ello Create Prof

As I continue to play around on this platform, I leave you with some good words of wisdom from my favorite mentor, Jeremy Pepper:

It’s a new shiny toy, and to ignore it in the PR/SM space shows a lack of understanding basic tenets in the industry and for your clients. Ignoring it is almost as bad as the “I’m dropping Facebook for Ello!” crowd. It’s not an all-or-nothing thing, it’s about testing out new platforms and having informed opinions.

Read his whole post here.

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Ok, I understand. I laughed at first when I heard there would be a “new” Myspace. Next thing you know there will be a “new” Xanga. But when I saw Justin Timberlake’s Myspace page, I was intrigued.

Well played Myspace, well played.

I found out Myspace was open to the public when some people I follow on twitter began to tweet their new pages. Immediately I went to open an account. But Myspace decided to take the invite only route similar to Pinterest.

Once again: Well played Myspace, well played.

So naturally because my klout is not in the 90’s, it took a week to get my invitation (sad, I know). Now the invitation has arrived, and the journey will begin.

myspace2

The invitation is exciting; isn’t it? I have been selected for an exclusive pre-launch. That’s right brush the shoulders off and brag on other social media sites! Luckily my amazing friends brought me humbly back to reality:

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So without further to do I began to create my account. Something to keep in mind is that Myspace is not compatible with Internet Explorer. Luckily I am a Chrome girl!

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Step 1: Myspace wants you to define yourself within 13 categories below. I quickly narrowed things down to designer/creative, writer/journalist and promoter.

myspace

Step 2: A simple define yourself and profile picture. The profile picture part is always more difficult than it should be because I never take pictures by myself. (New year’s resolution might be in order lol.) So I found a picture I could easily crop that I haven’t used before. I also took a mix of descriptions from twitter and pinterest.

myspace6

Ok I uploaded my first post! The picture was easy to upload. The post looks like it will stream across and down. Time to do some exploring . . .

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Connect with me on Myspace. 

What do you think of the NEW Myspace?

— New Myspacer exploring my new space 🙂


I am not a fan of Mondays! Either I had an amazing weekend I want to relive, or I didn’t get enough done and dread my busy week ahead. I try not to schedule anything on a Monday after work, and I usually spend my lunch laughing at some of my favorite Tumblrs. So I thought I would kick off the laughs a little early with these social media analogies.

I could not figure out who originally created this graphic. But I first saw it in a tweet by @AnissaMayhew last week. So thank you again for sharing!

some

Do you have any social media analogies to add?

 

Well time to get to work with my caffeinated pills . . .

Happy Monday!


I want to make it clear that I do not consider myself an expert. I am a student. I have less than an ounce of experience compared to  professionals who have been studying the advantages and disadvantages of social media on personal and public domains from its beginnings. However for my social media class, I was asked what my opinion was on the advantages and disadvantages of social media. Here it goes . . .

Advantages 

On a professional level social media has opened the doors to a wide variety of interactions with an organization’s chosen public. With social media, professionals no longer have to rely on a less versatile print media. Professionals now have the opportunity to tailor messages to a direct audience through advertising on the correct social media site. Most importantly organizations can build relationships with their key target markets. There is no longer just a concept of relating to the consumer. Now relationships are forming with consumers every day through discussion boards, video posts, etc. Social media has transformed the web of communication.

Personally social media has some huge advantages. I have a group of girlfriends from high school who have now spread out across the country. However, we can never skip a beat of each others lives. With status updates, picture/video uploads, instant messaging, check-ins and so much more, we are all constantly in the loop. My family also has a Facebook group. This allows for the entire Gault Clan to stay up-to-date in our private family group. Social media has allowed me to stay connected.

Disadvantages

Professionally social media is a key to the consumer that can not always be easy to find. I hear the phrases “Content is Key” and “Engage, Engage, Engage,” but most often this is easier said then done. Being in a college town, I often see companies jump out of the Statesboro pond and into the social media ocean. They don’t always get eaten, but they often end up getting lost in the sea. Social media is not an easy tool to use. It involves tons of research, experience and time. If companies don’t want to put in the effort, they will most likely not reap the rewards.

Personally social media is developing this growing paranoid reality that “Big Brother” is not just a fictional story in 1984. The technology is out there. The question is — Who is using it? Nothing is private anymore, so what will happen when my generation of drunk college photos has to step up and be President? It seems scary to think about, but the signs haunt me everyday. Every kid who fails to hide their weekend party from their parents Facebook page understands what I mean. Transparency is not just about having a clean professional portfolio. Your personal social media portfolio needs to be clean from the get go; no matter how young you start.


Almost everyone I know has a bulletin board or a collage of pictures, food, wedding dresses, destinations, houses and so much more that they dream of. So why not make it digital? Pinterest took the bulletin board in so many people’s bedrooms/offices and placed it online. Now I can not only pin everything I see online, but I can follow my friends pins.

To me the value in Pinterest is the pure genius behind the idea. Pinterest has 11 million monthly veiwers. It is the fastest growing social media network. The fastest growing social media network definitely provides value. But how?

An article by Sakita Holley describes how the 11  brands are using Pinterest. I think these brands have the right idea. The key with any medium is knowing whether or not your consumer/audience is using that medium and how they use it. Restaurants, resorts, hotels, fashion designers are all perfect for Pinterest. But not to push weekly sales or deals like they do in their annoying spam emails. All pinners want is the images. Give pinners a chance to fall in love with a top, destination or unique food and watch how the pin soars.

But my personal favorite pins are the crafty pin ideas that I can do at home. I love to repin things that I would have never thought of myself like at home work outs or fun recipes. Other things that I will repin immediately are great quotes and cute animal photos. I am on Pinterest at least once a day.

I will go on Facebook to check my notifications, but then I will immediately switch to Pinterest. I pin my favorite pins to Facebook as well. Because Pinterest is just more fun and much more visual.

Plus all of my girl friends are on Facebook. The second we meet someone who isn’t on Pintereset; we get that person hooked as well. An addiction is more fun if everyone else is doing it.

However, I don’t know how long Pinterest will last. I thought Facebook would fade away when I first started it, but now it seems like Facebook is not going anywhere. So what about pinterest? Does it have the longevity to make? I guess only time will tell.

My most recent pins (some of which I pinned while writing this post):

 

 


Social networking sites have redefined the way businesses and organizations advertise, market products and engage with customers. So it was only a matter of time before those businesses and organizations tried to redefine social networking sites and social media for their own benefit. Here are three of the most recent ad. campaigns that have tried to put a spin on social networking.

The Coleman Campsite

This one is my favorites. Their play on a campsite and a social networking site was genius.

PepsiCo Social Vending

I like the concept. I would love to get a text that someone bought me a soda. The only problem is should we really be plugging our information into a vending machine? Only time will tell whether or not these vending machines are successful.

Bud Light Write-On Label

While this advertisement does not come out and say that they are putting a twist on social networking, it is still obvious. Forget texting, calling, tweeting or creating a Facebook event. Go ahead and write messages on the bottle. It is a good thought, but I doubt it will be much of a hit. However, the bottle will probably boost sales enough at the beginning that the Bud Light marketers will consider the write-on label a success.

What do you think? Have you seen any advertising campaigns that have put a spin on the social networking we use today?


The Royal Wedding is expected to get plenty of coverage: 8,000 journalists. But there will be more citizen journalism than ever before. In the last Royal Wedding with Prince Charles, journalists and photographers helped shape the romantic atmosphere for the public. Everyone tuned in to hear their depiction of the events.

This Royal Wedding will allow the public to attend and provide their own commentary, literally. The Royals decided to open the wedding up to social media. They even have their own YouTube channel: The Royal Channel.

So go ahead, download the smart phone app, follow the tweets updates (#rw2011), tune in at 10 AM London time on Friday, send best wishes to their YouTube channel and attend the event on Facebook. I know that I will be up at 5am watching and tweeting right along with you.

But why are we so interested in this iconic Royal couple? I personally don’t want to be the only one who didn’t watch. It is news.  But as I tuned in to my morning radio station, I heard the morning talk show hosts debate about whether or not the excitement for the Royal Wedding was un-American. Their argument: We left the British empire, so we should not care. They then said that they understood why women would watch (for the romance and fashion) but not men.

You have got to be kidding me. Un-American because we are our own country! People tune in to our latest news and events from other countries all the time. If you ask me the Royal Wedding will connect people all over the world by integrating social media into their events.

Yes, it is just a wedding ceremony. But when millions (maybe even billions) of people are all watching, reading, and engaging about the same thing at the same time, the wedding will turn into much more than just a ceremony.


As a student, I have plenty of questions about public relations and the professional world in general. Some of the best answers and advice that I have received, have come from professionals who are currently working in a variety of different fields. Those professionals are doing what we aspire to be doing. They have made it through their internships. They have made it through their first real jobs. So it is time we learned something from them and let them tell us how they “PRactice what you PReach.”

My first interview is with Jeremy Pepper. He is a PR professional who has worked with clients such as Cisco, GM and Verizon Wireless. Pepper has also worked with smaller “grass roots efforts.” He understands that “the basis of any
campaign starts locally.” Pepper currently works as the Director of Public Relations and Social Media at Palisade Systems, but he also owns POP! Public Relations. Pepper was not afraid to be in the first wave of PR pros to accept integrating social media into the mix. His award-winning blog, POP! PR Jots, and his participation in communities such as BlogHer prove that he is not only credible but passionate for the field. With all his experience, Pepper has some strong opinions about PR and social media. I hope you all enjoy and learn from them as much as I have.
 
 
Q1: Looking back at your experience so far in PR, what inspired you to start out in the field?
 
A1: I fell into public relations – I studied philosophy at the University and wrote for the college paper as well as running student government campaigns. During that time I was helping a friend out on a PR campaign and he suggested I go into public relations. And the big part was the ability to talk to people, get them to relate and write well. Plus, working on the breast cancer stamp.
 
 
Q2: You have had experience working with huge companies such as Cisco and General Motors, but you also have worked local PR jobs. In your opinion, would you rather work on the larger PR projects or the local “grass roots efforts” and why?
 
A2: Both have their benefits, and, of course their downsides. Working on grassroots efforts, there are greater chances to get to do bigger work and more responsibilities, while the bigger accounts have bigger budgets and more opportunities to learn how big companies work in PR and social media. Right now, I like working on the large corporations (while I still do small companies and grassroots outreach). The bigger the corporation, the bigger the project, the bigger the budget – and the bigger the idea. But like I noted, both have their pluses and minuses.
 
 
Q3: You were ahead of the game when social media entered the playing field. How did you get a jump-start with social media and what was the most difficult part about the transition?
 
A3: I’ve always been somewhat a tech geek, so like different and new technologies out there. Plus being in San Francisco during the launch of most of the stuff gave me the opportunity to meet many of the developing companies at events and try out the tech as an early adopter (I have a whole blog post on it). But a big part of it was working on Kodak and doing outreach to influencer sites (eg, DPReview, Steves-Digicams, Imaging-Resource) as well as chat groups on the topic on Usenet. At the end of the day, though, it’s about community relations, whether it’s online or offline (or in real life). So I just always put that to use in PR and social media: finding the audience that might be interested in what I’m working on, and letting them know about it.
 

Q4: Many college students, including myself, are having to adapt their social media styles to a more professional audience. Do you have any tips for how students can stand out to PR professionals using social media?

A4: First thing is to network. But another key part – and probably the most important – is to know what you don’t know. Too many students walk in thinking they’re the end-all, be-all in social media without realizing that just because they’re the “digital generation” doesn’t translate into actually understanding how the tools work in a corporate environment, or how to design a plan with strategies, tactics and outcomes that best fit what the client wants AND needs.

But a key thing to take-away is that everything (or almost everything) is public. If you are going to friend people on Facebook that are potential bosses or colleagues, set up another group or setting that limits what they can see. And start building a portfolio with tangible results. This is an opportunity to highlight yourself with the usual internships, but also to show your value. Don’t let them treat you like an intern, but also strive to learn and listen.

Q5: Many companies are still not using social media. I have had professors suggest that I offer myself as a social media intern to gain more experience. However, I have a difficult time pitching to these companies and non-profits what I can offer as a social media intern. What advice can you give about pitching a social media position to a company or non-profit that does not currently use social media or utilize it to its fullest potential?

A5: Well, it’s hard pitching yourself as a social media expert to companies or non-profits as you are still in college. For internships, though, there are some opportunities but you need to present the pro’s (and con’s) of social media engagement, as well as conveying that this isn’t a one-off for them to do but something that needs to be done post-internship. Explain to the NPOs, etc that social media is an extension of their community relations or customer engagement and then showcase what is already being said in the space, on Twitter, in blogs.

One of the hard things here is that I’m one of the people that says never to rely on an intern for social media programs. Too often, they do not know the intricacies of the business and are unable to answer the harder questions, or say no comment in a polished way. There’s a way to deflect and not answer that still seems like an answer.

Q6: You speak at many different Universities giving advice to students. What is the most common problem you see with students and what advice do you offer to help fix the problem?

A6: I think I addressed it above, but there is this whole “we’re the digital generation, we know better” attitude that needs to go away. Being on Facebook or Twitter or Foursquare (or whatever) doesn’t mean that you understand how to use them in a campaign. It amazes me to see students lecturing long-time PR people (including me) on digital and how I don’t understand it because I’m too old. Um, okay, but ageism doesn’t work and the older people are what run the accounts.

It’s a partnership – and we’re all here to learn. But too many young people think there’s nothing to learn or anyone they can learn from nowadays.

Q7: You have had a lot of success with your blog, POP! PR Jots. What advice can you give to PR students who are trying to stand out with their own blog?

A7: Write for yourself and a few friends. I’ve always written for a handful of people, friends that are also in the industry, so I don’t worry about audiences. If you write worrying about numbers and audience, it’s going to sound forced and trying too hard. But if you write for a few people, write in a way that they’ll be interested in and will read, you’ll come to a natural voice. Yes, I tend to chose more interesting topics, but I’m also writing for an audience that my equal.

If I wrote for traffic, I’d write daily and write long drivel that says nothing. There are enough social media blogs that do that – and do it quite well – but I’d rather help change the industry. The other thing I see – a lot – is the “you write for me, I’ll write for you” sharing nowadays. It’s a way to grow traffic, find new audiences, but I don’t partake as I’d rather keep it on my own site.

Another thing to look at is syndication. It’s a way to grow audiences. But key is having a natural, normal voice.

Q8: Any extra comments or advice you have is greatly appreciated.

A8: Advice: don’t be in such a rush. There is so much out there in public relations and social media that we all have to learn, that it takes time. And it’s about doing your time. We all start out at the bottom and work our way up. Yes, some faster than others.

But it’s not a race. Relax, have some fun and just do good work and things should come to you. But, I’ve heard too many stories of students or junior people presenting themselves as experts, and then it blowing up in their faces with clients and agencies. Badly.


I don’t know about you, but I am sick of people telling me to clean up my Facebook. I think it is clean. Am I supposed to wear a suit in every picture as if I were interviewing for a job? Should I get rid of some of my friends who have pages that are less than perfect? My own mother reads my Facebook, and she thinks it’s cute. So what is the big deal? How do I draw the line between a Facebook page I can be proud of and the pages people use as bad examples.

On the other hand, my Twitter is professional. I use it as my own micro-blogging networking tool. I tell my friends that they need to clean up their tweets and profile. I complain about having to un-follow friends because of their constant use of profanity.

The question is am I a hypocrite or just confused about the difference between the two social media sites?

Since I have a bias for myslef, I am going with the latter. After taking some time to research the issue, I found that the problem lies in the audience of the social media page. First let’s compare Facebook to Twitter. Here is a chart that a Social Media Pro Heather Shipley sent me:

At first glance the two seem fairly similar. However, Steve Thornton wrote a post that depicted the differences. He described the conversation on Facebook as, “you chat with old friends and acquaintances, mixing and mingling in an intimate manner.”

He said the conversation style on Twitter was that “you want to meet people and somehow make yourself known, stand out from the crowd, make an impression, self promote and make new connections. Twitter is like getting the podium and not everyone feels comfortable or knows how to stand comfortably in the spotlight.” Thornton even cut first time tweeters some slack because of the public speaking butterflies.

Since both Facebook and Twitter use different conversation styles then they must have different audiences, right?

Shipley helped me out with this one too. She said that they do have different audiences so “you have to tailor your messages to your audience accordingly.” This means that some messages can be used for both audiences. Shipley even found a way to connect her Twitter and Facebook, so the appropriate messages are instantly copied.

However, you have to remember to be selective because not every tweet can be a post. Tweets use a different language with # (hash tags), @ (mentions), RT (retweets — not to be confused with RT Evans) and DM (direct message) that some people don’t understand. And not every post can be a tweet. Posts can often be too personal for the public audience of Twitter.

This is what I have learned:

  • Both of my pages reflect my personality. While I would like to graduate, and get a job one day, I do not constantly wear suits. Creativity in pictures is fine. But I need to make sure that my grandmother would be proud.
  • My Facebook is for my friends and family. I keep it personal. I do not have this page attached to my other social media sites. However, I have to keep my posts and pictures clean. I caution everyone: nothing is private.
  • My Twitter is professional. However, I have to understand that some people may use personal Twitter pages. Since Twitter is received by more of a mass audience, I feel as though it needs to be professional. So I will continue to follow professionals — and professional students of course.

Enough about me, What do you think? Take this poll and comment. Go ahead challenge me or maybe agree with me.

 


If your chapter is not leveraging online recruitment through websites, social media and building communities, you will be left behind.

I am a Kappa Delta from Georgia Southern. In my three years as a Kappa Delta and a public relations major, I’ve learned that we are way behind in the world of PR. I wanted to see if we were the only ones, so I looked up a Kappa Delta’s discussion on facebook to learn what other chapters have done for PR. Apparently, people think PR is baking cookies, throwing tea parties, and playing paintball, which is hardly the case.

While those techniques have worked for sororities in the past, more effective PR techniques exist. Here are my top five PR techniques for Greeks:

  1. Represent your brand. Sororities and fraternities have brands that were created at a national level.Local chapters need to display the same brands with their PR. In other words, be sure to correlate all your websites, social media,signs and other marketing tools on the chapter and national levels. A custom website is a great way to build and develop your brand.

 

Read more at The Web Greek Blog

 

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